Mercury

Mercury International, Ltd is already at the forefront of the shoe manufacturing industry organism in direct competition with the worlds biggest names in shoe manufacturing. These include Nike, Reebok and Puma. Thus, what they have to do is to sustain at that place marting output, as yet continue enhancing the way they compete with the present market place. Relative to other leaders in the industry, they atomic number 18 very near behind, although Mercury plaza are unheard yet in other parts of the world. Having the like technological edge with other brands, there is a possibility that it heap surpass others given the chance to maximize its potential using untried selling techniques.Several factors have contributed to Mercury International, Ltds performance. Although some of these are technological in nature, still the key factor to its result is adhering to tried marketing principles. Some of these are product innovations, making the most of market trend knowledge, m arket expansion, and relying on concrete statistical data. But, to sustain the growth of a caller-out, one has to remedy first the aspects or areas which keep the conjunction grounded and non able to grow at the rate that it should be. Hence, an analysis on the factors prejudicial to the friendship and need to be improved is imperative.On the operative side of things, we piece of assnot see much of a problem because it expanded its market to other countries, and having also product- knowledge centers in China, Taiwan and In gullesia. The combined occupation readiness of these centers asshole very well meet consumer demands, at least in Asia alone. So there is a need to put up production centers in Europe and Latin American countries alone, so that Mercurys products pass on be well distributed, and at the same sequence consume exposure to new markets.European and Latin American countries composed a very big share the shoe industry market, thus theres a need for the compan y to capture these areas of the market. Its expenses can be further reduced by using technology. The fact that the company is at par with other company regarding the technology used in its production, it can reduced its expenses by mass-producing their products in a single period of time and later on put emphasis on its marketing, doing the production and marketing in phases. Eventually, all marketing processes could be covered, yet there would be no waste in effort and energy by doing variant processes in a given time, thus big expenses can be avoided.On the financial side of its operations, an analysis on its financial and wariness reports gives a picture as to how the company is faring in the worldwide market. By the end of the year 2005, its total market share was only 9.1% this information explains that there is still a huge chunk of the market that ask to be covered. Seeing this in the negative, it seems that the company is far from other companies in terms of market covere d. But internetability cannot be measured by the size of the market covered alone, but through the actual profit made. A closer analysis of its income statement showed that there was a shortage of $10.13 meg incurred during 2003 alone, and the succeeding combined income for the years 2004 and 2005 was barely able to constitute the 2003 deficit, the combined income being only $13.08 million.A growth of only $3.05 million was realized over the past three years. In essence, the company is not doing well financially. Mercury Shoes, Ltd. can do much better that this. Yet, on the brighter side, we can glimpse from the financial reports that, at the least, there was a enter growth between 2004 and 2005. This is enough for the trouble to persevere even harder to budge this notch to higher level. Perhaps, the company should put emphasis on the development of its operational system, because when its operations are exemplary, a good performance relating to its income will follow later.A complete operational overhaul is not needed. The company excels in other areas far better than other companies do. It has a technological edge over others, and its research and development is exemplary providing products to consumers with innovative technology. around 98% of human labor in the actual production of shoes and fit out has already been eliminated by robotic technology. Manufacturing is in an automated mode. These factors alone dont shrive the need to overhaul the operational system of the company completely. If changes are to be made, it should be done in the human mental imagery and marketing divisions of the company.The brain of a particular organization lies in the management officials that lead the company. It is, therefore, logical to surmise that the failure of a company can be attributed to the leaders incapability. The marketing department also has the power to delineate consumers to buy the companys products, failure to do so justify their incompetence. T he technological advantage, R & D programs, and the manufacturing process of the company should be retained. The break should be change and improved for the benefit of the whole company.Generally, Mercury International, Ltd. has a potential in being a leader of the shoe and apparel manufacturing industry. What is has to do is to align its operations and processes into a single output drive looking at a single objective. Although, the company hasnt yet reached this stage of organizational development, with patience, cooperation, and continuous development of its product with the use of van technology, it will eventually. What the management has to do is to sustain the over-all output to maintain its plant yet continue to strive and develop further.The backbone of the companys product line, the Boost Technology, TrailStep, and the Sweatless Training Apparel should further be strengthened, so that the company will have security on where to get its coin for expenses when changes ar e to be made in other areas of the company.With the managerial officers having already the skills to effectuate changes on the company, what they have to do only is to use their skills at the utmost and steer the company to where it grows the most.