Analysis of Wales tourism.

SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, heritage and distinctive chisel close continue to have robust appeal in the UK and oersea. Wales sewer gallop a stress free antidote to the pressures of unexampled life. It has three National Parks (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of prominent graphic beauty. ·Wales is accessible to all UK markets. ·Wales can offer a all-encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a metropolis of internationalistic status and the National Sports Stadium is an envy of galore(postnominal) countries. · WTB continually provides financial assistance to promote tourism and to cloak invigorated improved facilities for tourists. ·Wales has a wide range of natural and advise built visitor get outions. Weaknesses ·There is a lack of sentience of Wales in the foreign markets due to an absence of a strong national icon or i mages. ·Limited resources getable for promoting a distinctive image of Wales in domestic and overseas market. ·Unpredictable stand even during the peak summer season, disceptation from cheap overseas destinations offering guaranteed sun. ·Foot and Mouth eruption has deferred many potential visitors to the countryside. Opportunities ·Wales can develop a war-ridden advantage in activity holiday provision, lifestyles are beseeming healthier and more(prenominal)(prenominal) people are seeking new ways of self-fulfilment. ·Wales is rise placed to develop its sports tourism market by and by happy hosting of the Rugby World Cup. ·There are mature signs that Wales get out attract a higher office of the UK tourism market. ·The improvements in technology and faster Internet ADSL lines allow for increase bookings over the Internet. Threats ·There has been an emergence of new overseas destination who offer cheap deals and therefore are more likely to attract visitors from lower socio-economic groups. ! ·Consumers are likely to plow more demanding, less(prenominal) loyal and more... If you want to get a full moon essay, monastic order it on our website: OrderCustomPaper.com

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