Aircanada Analysis

Commerce 296 Section 102 October 3, 2011 Assignment 1: Situation sense psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102)  bring out A Consumers Groupon is shortly the leading sozzled in the online root purchasing industry, extending to much than 100 million subscribers globally who argon connected with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms target group of ideal and suitable guests is young, technologically intelligent, and educated individuals surrounded by the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets are ascertain in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing casual deals in local areas for a discounted price. C onsumers bay windowpane substantially plan of attack these deals via the Groupon website or subscribed emails. Groupon is in truth user-friendly as it can be easily accessed on a computer or on a quick phone. Customer the true for Groupon is high relative to an opposite(prenominal) collective purchase firms as they advance daily deals that are localized to quadruplex communities (Smiljanich, 2010), making it satisfactory for consumers to use the deal, thus increasing the likeliness of them purchasing it. However, loyalty to the firm is limited, as customers purchase deals for the most part based on the actual good or service. If other collective buying firms provide more appealing offers, the customer can easily switch to the competitors at no cost. Similarly, the aim of personalization for each customer is limited as Groupon offers daily deals to a broad market. The absence seizure of a tailored image limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise leisurely purposes, co! nsumers can choke money on other recreational products or services,...If you lack to get a lavish essay, order it on our website: OrderCustomPaper.com

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