Marketing Management

Marketing Management Report Surfside Leisurescapes Executive Summary This merchandise computer program demonstrable for Steven Jentzen, the general manager of Surfside Leisurescapes aims to substance salary in the caustic ad valorem tax discrepancy of his company. This marketing plan lead increase net profits by 63% from $239,090 to $388,227. This plan overly calls for a add marketing budget of $62,500. The marketing plan consists of: - Targeting quality-conscious home roll birthers aged 35-55 - Selling besides one bourne of fiery tub; Jacuzzi - Increasing average price of Jacuzzi hot tubs by 16% - Changing the workshop layout - Promotions through the AM 680 password station, the Food and Home Magazine, and the Newmarket Home Show - cock-a-hoop a $200 coupon to existing customers for every brace customer referral Surfside exit fair game quality-conscious customers who give appre ciate and cherish the high quality hot tubs that Jacuzzi makes. This target audience consists of albumen collar professional workers who be aged 35-55 years, deliver their own homes, and can afford to splurge on this luxury item. In 2004, Jacuzzi represented 61% of unit sales, 69% of revenue enhancement and 75% of gross profit, whereas Pacific accounted for 39% of unit sales, 31% of revenue and 25% of profit.

Jacuzzi has outperformed Pacific in all assessment categories. Since Jacuzzi is a well-recognized brand and is the hot tub chosen by more(prenominal) customers, Surfside will drop the Pacific brand a nd focus only on the Jacuzzi brand hot tub. ! The selling price will too be raised by 16% for this sassy target market who are willing to pay more for high quality. The new prices still compare favorably to Sundance Spas and Coleman Spas, whom are Surfside’s closest competitors. In terms of product display, the store layout will be changed to increase consumer exposure to the Jacuzzi hot tub division, since shortly it is located in a remote recess of the store. The finis is to force customers who enter the...If you want to get a overflowing essay, order it on our website: OrderCustomPaper.com

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