Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of nub: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most primary(prenominal) Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer place 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a card-playing sustenance eating house chain that has a story for selling high tincture stead card-playing food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is look to expand their operations in Australia. One of the key drivers foot the heed decision to make out question into the theory of expansion is the latest information provided by the Australian toilet table of Statistics (ABS) on average household phthisis on degraded foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardin al key themes for blood expansion: convenience and quality of food. BYBBQ management are implicated with the potential trend towards health food and the unhealthy daub surrounding the high saturated plenteous content of fast food. Even against the backdrop of a sensed negative cognizance of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food alive in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been approached to pione er market research. The agreed research meth! odology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, gather data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this depict to BYBBQ senior management to provide insight and...If you want to cop a full essay, order it on our website: OrderCustomPaper.com

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