Russell Hobbs Communication Strategy

|[pic] | |IMC Individual Assignment | |IMC 706003 | |Liesl Allen | Contents page ContentPage do Russell Hobbs report entry3 Question iodine The target market4 Question two stigma beauteousness7 Question Three Integrated marketing Communication9 Question quartette The system10 Bibliography15 Russell Hobbs Elegantly modern, traditionally stylish According to the website, http://www.russellhobbs.co.uk/about_us.html, the Russell Hobbs tarnish was “founded in 1952 by Bill Russell and Peter Hobbs.” It is also said that “the divulge off has led the way by introducing ingatherings which offer accepted consumer benefits and scientific advancement.

” With products such as kettles, toasters, coffee makers, cookware, floor interest and irons, the Russell Hobbs brand continues to be synonymous with property, elan and innovation for everyplace 50 years. Russell Hobbs was the first company to use a confederacy of glass, plate and wood in an appliance lam. With gleaming chrome outlining sculptured glass, this look-alike offers crisp, clean lines that look good on intro in any kitchen. It is said that Russell Hobbs is “known for its innovation, whole tone and elan in the small electrical appliance mark et.” Their number one objective is in ! the quest for quality; quality is paramount to the Russell Hobbs brand and the values associated with the brand include, innovation, trend-setting style, visual appeal, as thoroughly as aspiration. Their Products Research shows that Russell Hobbs has been expanding and creating depth in its product range for many years. The brand has three main choices of style in appliances, namely: • High tech – the range styled,...If you postulate to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper