-� A  business  aims  to  sell  more  of  its  product  through  marketing -� change magnitude  gross sales  ideally  translates  to  increased  revenue  +  pro@its -� professional@it  maximization  is  the  ultimate  goal  of  marketing -� A  marketing  plan  is  a  document  that  will  assist  a  business  to  achieve  this  goal Case  Study:  coca plant  cola -� released  in  Australia  in  1938 -� WWII  in  the  Paci@ic  role  in  early  1940s  was  the  impetus  needed  by  Australian  producers  of  coke -� Ads  were  @irst  aimed  at  older  groups -� tar vex  market  changed  to  teenagers  and  young  adults -� Post  war  boom  increased  sales Interdependence  with  other  key  business  functions. -� The  marketing  concept  states  all  sections  of  the  business  are  involved  in  substantial  the  customer  while  achieving  the  business  goals -� Marketing  plan  should  be  integrated  into  all  aspects. Operations Finance. Marketing Human Resources -� Bondi  blond  marketed  their  beer  very  well...If you want to get a full essay, skeleton it on our website: Ordercustompaper.com
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